Walmart launches store
NEW YORK (AP) — Walmart said Tuesday it is launching its biggest store-label food brand in 20 years in terms of its breadth of items, as it seeks to appeal to younger customers who are not brand loyal and want chef-inspired foods that are more affordably priced.
The brand, called Bettergoods, is just hitting Walmart stores and online. By this fall, there will be 300 products, spanning frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate among others, the retailer said. The prices range from under $2 to under $15, with most products available for under $5.
The launch from the country’s largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. Private brands in food and beverage accounted for nearly 26% of the overall market share in the number of units in that category sold last year, up from 24.7% during the previous year, according to market research firm Circana. That compares with 74.5% for national brands last year, down from 75.3% in 2022.
Related articles
Free child care from higher taxes? These cities subsidize daycare
NEW ORLEANS (AP) — Last summer, Derrika Richard felt stuck. She didn’t have enough money to afford c2024-05-01Soldiers who lost limbs in Gaza fighting are finding healing on Israel's amputee soccer team
RAMAT GAN, Israel (AP) — When Ben Binyamin was left for dead, his right leg blown off during the Ham2024-05-01US committee releases sealed Brazil court orders to Musk's X
RIO DE JANEIRO (AP) — A U.S. congressional committee released confidential Brazilian court orders to2024-05-01Average car insurance bills rocket to almost £1,000: Costs surge £284 in just ONE year
The average car insurance bill in Britain has rocketed to almost £1,000, with costs increasing by £22024-05-01Queen Mary and King Frederik are caught in a royal Photoshop row
Royal watchers have accused Queen Mary and King Frederik of Denmark of photoshopping their first off2024-05-01Staff and shoppers return to 'somber' Sydney shopping mall 6 days after mass stabbings
SYDNEY (AP) — Shoppers and workers returned to a “really quiet” Sydney mall Friday, where six days e2024-05-01
atest comment